Thinking about selling your home?
Owning a home is the original American dream. It’s the old frontier spirit, wanting to claim your own tuft of the New World. Then again, these days it also makes perfect economic sense. Experts estimate that all of the homes in the United States alone are worth a combined $14 trillion. That goes a long […]
Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.
At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:
Authority: They have the authority to buy
Readiness: They are […]