The Online Lodge

If you take a glimpse at London’s most elegant regions you will uncover that at its centre is a superb Matches retail store stuffed with the most astonishing garments from the world’s most popular designers. Take one click and you will find at the core of the Internet matchesfashion.com, which sells the crme de la crme of today’s online designer fashion.

Matches is a fashion store with a huge difference, not simply because it offers a superb mixture of range, quality & delightfully made outfits but because each shop has its own individual personality produced to echo its London area. With shops in scenic Wimbledon, leafy Richmond, chichi Notting Hill and art deco Marylebone, Matchesfashion.com is at the very epicentre of fashion in the City.

On an international level matchesfashion.com spreads the Matches character to a worldwide audience. As a one stop destination it is simple to look through the designer fashion delights on offer from any location on the planet. Obtainable online are all the familiar favourites from Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to ones to watch, new kids on the fashion scene, Peter Pilotto, Christopher Kane, Roksanda Illincic & Hannah Martin. Matches lets you keep your finger on the fashion beat by having just in deliveries, terrific style advice from mystylist, guides from our worldwide consumers & up-to-the-minute fashion changes from Ruth’s daily Net blog. Keep up to date with all the latest Stella McCartney fashion styles.

If that was not enough this year has the launch of the Matches Editions project which is an innovative joint venture between Matches & fashion’s most gifted fashion designers to create the finest and most gorgeous, can not get anywhere else, limited edition pieces. Launching this spring on an exciting new micro site matcheseditions.com. Editions showcase superb clothes from leading designers Balenciaga, Halston, Alexander McQueen & countless others.

“We have produced Editions with our most popular designers - hand chosen for their directional yet lasting features - giving you a styled closet staple that you can constantly return to knowing that you own a fantastic piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The winning Matches mixture of forward thinking style & pioneering approach owes its accomplishment to founders Tom & Ruth Chapman. The Chapman’s set-up their very 1st boutique store in Wimbledon in nineteen eight-four & ever since then they have built up a wonderful fashion empire comprising 14 womens & menswear stores, a flourishing website matchesfashion.com & franchise outlets for DvF and Maxmara. With all of this it’s of no surprise that Matches has created a cult following amongst London’s most sophisticated fashionista’s over the past 18 years.