The Online Lodge

While trying to establish your web presence, persistence is mandatory. Be prepared to work very hard at growing your Business on the web because you have to build relationships with your customers via a good reputation, and this does not happen overnight. If you have a satisfied customer, more often than not they will buy […]

It is a reasonably excepted fact among marketers and educators that business has undergone an evolution in the past century. This evolution as often been described as a movement from the production concept (this is the Henry Ford, make it and they will buy philosophy) to the selling concept (here we assume that customers […]

Before you send out that query letter to an editor or publisher, make sure it won’t get tossed in the trash. Your goal is to get noticed, when you send out this query letter. The day you mail your letter, there will be many other authors will send one at the same time, […]

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business […]

Imagination is one of the most important considerations in producing eye-catching and appealing displays.
Don’t be afraid to do something different. The more distinctive your exhibition display, the more your customers
will remember it.
Have a Theme
Instead of using an ad hoc approach to the displays in your exhibition; you would be better served to establish
[…]

In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about.
Keyword Perspective - Avoid This Mistake At All Cost
The two prime Internet marketing platforms are pay-per-click advertising and search engine optimization. The issue we are […]

You may remember a time before there was email…a time when communications within most organisations were more formal and followed strict lines of protocol. Email has done wonders to break down some of the communication bureaucracy and hierarchy within organisations; today virtually anyone can speak to anyone (and everyone) within an organisation with the click […]

The Consumer’s Perspective
Let’s take a look from the consumer’s perspective. Financial illiteracy is alive and well, especially with baby boomers. Next, throw in brand confusionthe convergence in financial services has produced new players, company names, and products. Everybody is now playing in everybody else’s backyard. Insert the media’s frequent coverage on retirement planning and increased […]

Art by Shirley deLong, Jamestown, NC Artist. Limited Edition, Signed & numbered, Lithographs at affordable prices.
About the Author
Shirley deLong, Jamestown, NC Artist.SEE: http://shirleydelongartist.com http://oldejamestowneart.com