The Online Lodge

In 1957, a perspicacious young journalist from
Pennsylvania named Vance Packard wrote a book called
The Hidden Persuaders. It was meant to explain to the
public at large why they buy the products they do and to warn
them about the psychological aspects of consumer appeal
that lie beneath the levels of consciousness. A red car, for
example, has hidden stimuli, […]

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it’s a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They’re doing it the […]

One of the most important elements for a nurse is the uniform, but sometimes having enough uniforms for the work week can cost a good bit of money if you don’t know where to shop. In the past, it was not unusual to pay in excess of $50 for one uniform, but thanks to […]

In public relations, “junk” is more about attitude and lack of understanding than a measure of quality.
Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the facts […]

by Karon Thackston © 2002 http://www.copywritingcourse.com
http://www.ktamarketing.com
I was talking with a group of business associates the other day
and one question popped up that was of particular interest. “Is
everyone finding that sales come MUCH slower these days?” The
answer from all on the call was a resounding yes! The next
question won’t surprise you… “What do we do about […]

It seems that sleeping bag ratings have no consistency. Temperature ratings are still determined entirely by the manufacturers of the bags. My 3-pound Sierra Designs bag, for example, was rated to 20 degrees. Honestly, it never kept me as warm as my 17-ounce Western Mountaineering sleeping bag, which is only rated down to 40 degrees. […]

Comfortable sandals are what everyone enjoys in the summer. Your feet are open to the sun and breeze which just makes you feel that much better. Not only can your sandals be light and easy to wear, but sandals are also fashionable and stylish. Many people wear dress sandals when dinning out or visiting friends.
Whether […]