So You’re Going to Make a Speech
What Do I Talk About?
Start by asking yourself three questions:
1. Who is my audience? (What do I know about the
corporate culture or collective personality of the group?)
2. What do they want or need to know from me?
3. How long can or should I talk?
Where Do I Get Material?
If you’re going to be addressing a particular […]
Public Speaking: Mock Ups
To add some humor to your public speaking engagement you can make fake newspaper articles and headlines and book covers by using your computer software and printer.
To mock up a newspaper article, simply find the column function of your word processor and set the column width to approximate a real newspaper. It does not matter […]
How to Sell Your E-book - (or other information product) - T
I’ve been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.
But as any seasoned information marketer will vouch, it takes time to build up your name recognition online. You’ll have to spend considerable effort to develop word-of-mouth web site traffic. It’s rare that you start […]
Writing Without Style
Style manuals are all well and good, and in fact, highly desirable for newspapers. The average reading level of newspaper readers is the sixth grade. Over the years it became imperative that newspaper writing be simple, consistent, and use basic punctuation, even when that violated some elementary rules. The end result has been that borderline […]
Reviewers’ Help Writers Write Better
Learning Through Others
A good critique helps two writers. Most of us, when we write,
know what’s right about our work. We feel it; in that moment
when everything just clicks and the words flow like oil from our
fingers, we know. Presumably we don’t see the flaws, or we would
have fixed them before sharing them with the […]